Marketing is a long-term process. Marketing focuses on creating a market for the product, and building reputation whereas advertising focuses on seeking public attention. For example: A store may give 20% discount on its products which may increase sales while the same shop may find it difficult to advertise this in various medias. Advertising is emotional in nature and the objective is to create an enduring brand image. • Marketing can exist without the help of promotion, but promotion cannot exist independently. Promotions are time specific and may be short term while advertising may be generically long term. Moreover, compared to the literature on advertising, the literature on sales promotion expenditure is fairly meagre. Sales promotions are all about the short-term sales of products and services. Advertising vs Promotion - Difference and Comparison | Diffen. Marketers create strategies that address what is known as the 4 Ps of Marketing: Product, Price, Place and Promotion. What Is Traditional Advertising & Promotion? For example, a skateboard company that's involved in advertising might talk about the type of material used to make the board, the rotational capabilities of the board’s wheels, and the different types of jumps that skaters can attempt with the board. Advertising is aimed towards the long term building of the brand while Promotion is aimed at the short term tactical goal of moving ahead in sales. SALES PROMOTION. Promotion involves disseminating information about a product, product line, brand, or company. The consumer weighs the price of one cereal brand versus others. Advertising and sales promotions are two of the key components of a business, but they are distinct concepts that people often misunderstand. Advertising is emotional in nature and the objective is to create an enduring brand image. Advertising is the process of expressing the qualities and advantages of your products and services, relative to the product and services that your competitors are offering. Sales promotion and advertising is always drawn up based on the sales strategy combined with the nature and composition of the market. As the noise of competitors rises, you will find more and more companies using sales promotions techniques. Relationship of Sales with advertising and promotions, Advertising, Promotions, and Marketing Managers -. Not necessarily unique to product/service. The advantage of sales promotion is that they are not too expensive for the company when compared with ATL advertising mediums like Television or newspaper. Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Trade incentive could be price off, free goods and allowances. Whereas 2 way communications were only possible in sales, 2 way communications are now possible in marketing. This definition is confusing. He has written primarily for the EHow brand of Demand Studios as well as business strategy sites such as Digital Authority. More such techniques of sales promotions are discussed below. Sales promotion strategies can be divided into three broad types. * Activity E: Increase ticket sales - Define objectives. Sales is closing the deal. Learn vocabulary, terms, and more with flashcards, games, and other study tools. While this can make it easier to create a comprehensive marketing and sales plan, it can also mean that more energy gets directed to one side of the equation. Advertising may be more expensive for small companies and it may not be feasible for them while in advertising it is being assumed that adverts will lead to sales. Marketing is done with the intent of increasing sales while Advertising is done with the objective of inducing customers. By using a variety of persuasive appeals, it offers reasons to buy a product or service. The set of activities that spread a word about the product, brand or service is known as promotion. Sales promotions can include free trials for a limited time, discount coupons, and buy-one-get-one-free deals. Giving an advertisement in the Newspaper or TV about the major products of a company, Brand Building, Continuity, Brand switch, Switching back. Personal selling is carried out in those markets where there limited number of possible customers, but those who have high purchasing power. One-way communication of a persuasive message by an identified sponsor, whose purpose is non-personal promotion of products/services to potential customers. 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