By now you know the story. The. Nike SB has brought the edge back into the sneaker game. The surge has been caused by both the rapid price appreciation of older SB Dunks, and the release of new Dunks (like the Strangelove and Ben and Jerry’s collab) at stratospheric resale price points. In May, Jenner took to Instagram wearing a pair of rare Nike SB Dunk High Ferris Bueller. The Strawberry Cough SB Dunk High is set to finally arrive this fall, marking Todd Bratrud’s second SB Dunk High colorway this year alone. The Nike SB Dunk Low Ben & Jerry’s are a testament to this monumental year of releases. Using the triptych theme from Goldilocks as inspiration, the Bears were born. Dunks, on the other hand, have universal appeal—and their popularity in the early aughts makes them ripe for a comeback. Jenner’s influence hasn’t just stood out at a product level, but in the category overall. Every SB Dunk released this year has the feeling of inspiration, and the sense that Nike is committed to delivering the best product they can. In January of this year, the average Nike SB Dunk would have sold for just over $200. The Jenner Effect drove this pair of Dunks to a startling 279% appreciation in resale premium year-over-year. Scott’s shoe was also an SB Dunk designed without restraint—the shoe brazenly mixed plaid and bandana prints. The third most expensive shoe is the Nike Moon shoe. There was a brief time in the 2010s where SB Dunks played second fiddle to, Sneaker culture has come a long way since the Staple Pigeons sent NYC into utter chaos in 2006. Instead, for the biggest shoe of 2020, Nike partnered with a brand you’ll recognize from the freezer section of the grocery store—Ben & Jerry’s—for a take on its Dunk silhouette that looks like a souvenir from an LSD trip. There are more elements on this shoe than on a toddler’s make-your-own sundae. This year Jenner has posted photos wearing the Dunk SB High MF Doom, SB Dunk Low What The Dunk, and Dunk SB Low Stussy Cherry. “If it had been reversed, if [the Chunky Dunky] came out before [Scott’s] Dunk, then this one probably wouldn't be as big.” In other words: the Dunk is being groomed for success, and the Chunky Dunky is the latest and biggest beneficiary of that process. Kylie Jenner has posted photos wearing rare SB Dunks on several occasions this year and each time she does, prices and sales for those sneakers surged on StockX. Dunks carry a feeling of authenticity that many of today’s releases lack and buyers have shown how much they are valued, as evidenced by their incredible resale prices. He points out that later Jordan models, and even the Kobes that are very popular among pro basketball players today, look like athletic shoes—and basketball shoes now comprise less than 4% of athletic shoe sales, compared to 13% in 2014, according to NPD data. Content that would have been buzzing on. These four Dunks all land in the top 10 most expensive sneakers of 2020 on StockX. Besides a price decline at the start of May. A background story like this adds value that can’t be replicated. The shoe's coloring borrows the familiar tranquil scene from a carton of Ben & Jerry’s ice cream—a cow backdropped by rolling green meadows and blue skies. So, you're probably wondering who in the world owned these precious gems. So, another theory: the Chunky Dunky’s success is due less to its specific design or quantity than its lineage. Just this spring, the Nike SB Dunk Low Paris became the highest selling sneaker in StockX history after selling at an astronomical $51,950. There was a brief time in the 2010s where SB Dunks played second fiddle to Jordans and Yeezys. Back then, sneaker culture was a niche phenomenon; today, it is utterly mainstream. More bracingly, it is now trading for an average sale price of $1,609 on secondary market StockX. . GQ may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The four featured cities were Paris, London, Tokyo, and finally New York City. Because nothing makes sense anymore, the most popular shoe in the world at this moment is not your typical grail-making collaboration between a high-fashion designer like Virgil Abloh. The Dunk was the first to be introduced in the market. In the spring of 2005, Nike SB announced that they would be releasing the first-ever City Pack, a series of extremely limited SB Dunk Lows exclusive to only four cities in the world – Japan, London, Paris, and New York. Three pairs were raffled off to the public at the opening of the exhibition, with the remaining 21 going to close friends and family. Nike Dunks & Nike SBs have suddenly started to peak. What a way to kick off the list. Sign up for our newsletter. Professional resellers trying to move the Chunky Dunky for close to two grand would be out of luck without anyone who legitimately wants the shoe to wear, or to hold onto as an investment. Sneaker culture has come a long way since the Staple Pigeons sent NYC into utter chaos in 2006. Only 202 pairs were made and offered for $65. I’m willing to admit that the shoe’s success may be a mystery only to me, the old man screaming at Ben & Jerry’s idyllic blue skies. #1 Nike Dunk SB Low Paris. Morgan is a writer and content creator based in Detroit, MI. Not only did the surge affect sales volume, but also resale prices. in a Chicago colorway just in time to feed the frenzy of Jordan thirsting after The Last Dance. I’ve pounded a carton or two of Phish Food in my day—so I guess I should understand that, when it comes Ben & Jerry’s, immoderation to the point of hedonism is kind of the whole point. The, What’s crazy is that we still have half of the year left and what seems to be an infinite amount of heater SB releases on the way. This was one day Ferris didn’t take off. But for now, one thing is certain: 2020 will forever be known as the Year of the SB Dunk. For a shoe that was so limited, the Nike Pigeon Dunk SB left a lasting impression on the sneaker world. Unlikely. From any angle, it is ridiculous. In today’s crowded social media-driven sneaker era, no shoe travels as far as an instantly recognizable one. They were all works of art, but our main concern right now is the NYC edition! Sorry Off-White Jordan 1, step aside. There isn’t one specific source to credit for the Dunk resurgence. But the greatest trends all have a way of coming back, and today Nike SB Dunks are fully back in vogue. As much as we cringe at the term “influencer”, we can’t deny the influence of Kylie Jenner and her fit pics. © 2021 Condé Nast. SB Dunks have never seen immediate appreciation like this with respect to the volume in which they are reselling. Again, an amazing story. It's not a design from a Travis Scott-level entertainer. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. The success of the Chunky Dunky is about much more than this single shoe—it’s a lesson in how Nike creates hits by building up its shoe models, harnessing hype, and slowly trickling our pairs. New generations are being introduced to the sneaker world – and SB Dunks especially – every single day, and the community is growing at a rapid rate. $55,000.00 In Stock . When news of the release hit the streets, mobs of people rioted outside of Staple’s small storefront, all desperate to secure a pair of Pigeon Dunks. Nike’s last eye-poppingly popular release was the Travis Scott Dunk … We are excited to see how upcoming releases affect the trajectory of the SB bubble and how long the hype will last. Ad Choices. Ferris Bueller Dunk High prices spiked due to diminishing deadstock supply and soon prices skyrocketed from $700 on average to nearly $1100 — a 50% increase. SneakerDon™ » Sneakers » Nike » Dunk SB » Nike Sb Dunk Low Premium Yellow Lobster . It's not fair to give Mike ALL the shine though. Besides a price decline at the start of May, SB Dunk resale prices have recently spiked across the board. And yet ironically – and for buyers, tragically – the supply of older Dunks has never been smaller, and it’s dwindling more each day. The Nike SB Dunk Low London is inspired by the city’s darker weather. Eminem, Carhartt and Air Jordan — now that’s … StockX crunched their numbers and ranked the most expensive Nikes in StockX history. And the Dunk’s rise is connected to a broader shift in the kinds of sneakers we love. The OG Nike SB Dunk Pigeon. Some of these SBs are reaching INSANE price points. All those kooky colors, Corgishoe says, are carefully calibrated to work together: “Strictly in terms of design,” Corgishoe says, the shoe is “executed incredibly well.” (Still, he notes: “As an adult male of a certain age,” he adds, “I would never consider wearing them.”) Luber is a fan, too. So how is the Chunky Dunky the biggest release of the year so far? Meet the Chunky Dunky. The chart above shows the top 5 SB Dunk price increases in percentage terms. Totally tech’d out, the innovative model from the Swoosh saw a WIRED Magazine rollout, introducing the world to auto-lacing innovation first imagined by the Beaverton brand in the ’80s when consulted for Back to the Future II . Dunks vs SB. Now, SB Dunks resell for an average monthly price of over $600- a roughly 200% increase in six short months. Better together. Yes, you read that correctly. The Friends & Family edition of the shoe, which arrived in a sneaker-sized tub of ice cream, is going for $3,828. The original Nike Dunk got its start as a basketball shoe in 1985. There is a new king of resale. What we are seeing here is not an outlier, but one event that is part of a larger trend. The Supreme Nike SB Dunk Low is still one of the greatest pairs of the sneaker in its… In January of this year, the average Nike SB Dunk would have sold for just over $200. Price: 15.025€ nike Nike Dunk Low Nike SB Dunk. Content that would have been buzzing on NikeTalk 15 years ago is now all over Instagram Explorer pages and TV. Nike’s SB Dunk Low X Ben & Jerry’s: Chunky Dunky, their popularity in the early aughts makes them ripe for a comeback. And yet the Chunky Dunky, which went on sale yesterday for $100 through Nike, sold out immediately. – every single day, and the community is growing at a rapid rate. Shoes in general have become too expensive, but the $720 Nike HyperAdapt may take the cake. Heinekens (2003, Silver Box) This slideshow requires JavaScript. And yet ironically – and for buyers, tragically – the supply of older Dunks has never been smaller, and it’s dwindling more each day. The surge has been caused by both the rapid price appreciation of older SB Dunks, and the release of new Dunks (like the Strangelove and Ben and Jerry’s collab) at stratospheric resale price points. Alright, so it’s 2005, and Nike decided to release a City Pack of Nike SB Dunks. Forget the design, though—what might matter most is its designation as a Dunk. What do you guys think the main reasons are? If we are forgetting any others, it’s probably because we are overwhelmed by reading the news every day of a new GREAT SB Dunk on the way. to 202 pairs, exclusively sold in Paris, and created so that each pair was unique, featuring a section of painted canvas from French painter Bernard Buffet. The Nike Swoosh on the side is melting, like a scoop running down a cone on a sweltering summer day. The launch colorway for the new Dunk Elite Low is modeled off the original grey and blue SB Dunk sample that Sandy Bodecker (then the GM of Nike SB) first took around to … Only 150 pairs of Pigeon Dunks were made, and out of that supply, 30 were numbered and set to release at Staple’s REED Space in NYC’s Lower Eastside. Check out the complete ranking above, then peep the most expensive sneaker releases of 2016 Q1. That can’t be the whole answer, though. Now, SB Dunks resell for an average monthly price of over $600- a roughly 200% increase in six short months. Nike SB Dunk Low Ben & Jerry's Chunky Dunky, Nike SB Dunk Low Grateful Dead Bears Green, Nike SB Dunk Low Travis Scott (Regular Box), Nike SB Dunk Low Grateful Dead Bears Opti Yellow, Nike Dunk SB Low Diamond Supply Co. "Tiffany", Over 15 years later, SB Dunks are still the pinnacle of sneaker culture, perhaps now more than ever. The proof is in the data. Some of Nike SB’s most expensive and sought-after Dunks from its halcyon days debuted as part of the company’s “City Series,” which were released in conjunction with the “White Dunk” traveling art exhibition Nike produced. This year Jenner has posted photos wearing the. In May, Jenner took to Instagram wearing a pair of rare. A new J-Pack SB Dunk has been teased by Size? “Nike is king at picking winners by selling a story, bringing back a shoe like the Dunk from the graveyard, and catering to a consumer who buys shoes based on pop culture versus athlete recognition,” explains influential sneaker reseller Corgishoe. Ferris Bueller Dunk High prices spiked due to diminishing deadstock supply and soon prices skyrocketed from $700 on average to nearly $1100 — a 50% increase. Within 48 hours after posting, there were more sales of this ultra-rare pair of Dunks than the previous two months combined. To revisit this article, visit My Profile, then View saved stories. Standing out as one of the highest increases was the, Now, older sneakerheads who are blinded by the nostalgia of the good old days may not want to hear this, but 2020 is arguably one of the best release years in, We are in July and there are already four 2020 SB Dunk releases that are reselling over $1,000. The obsession for older SB Dunks has set off a chain reaction, leading to the demand of all SB Dunks under the sun. 18. The auction includes an unreleased test pair of Dunk SB Lows created by Japanese illustrator Katsuya Terada, commissioned by Nike’s then CEO for inclusion in 2003’s White Dunk Exhibition. In the weeks following each of these posts, prices for the Dunks rose by 30-50%, and sales volume rose anywhere from 2x to 4x. The Mid had a specific tie to the tale as it was the first time it appeared in the SB line and was seen as an outlier by the design team; specifically, James Arizumi who argued that if they already had a Low and High, the debut of the Mid had to have pop and purpose. “This is Econ 101 at its most basic. The combination of increased demand with decreasing supply has led to a surge in SB Dunk prices on StockX. “There's been this massive reemergence around the SB Dunk and particularly the SB Dunk Lows, and obviously Travis was a big part of that,” says Luber. Perhaps unsurprisingly, it shot to the top of every sneakerhead’s wishlist. Eminem x Carhartt x Air Jordan 4: $18,000. … The chart above shows the top 5 SB Dunk price increases in percentage terms. Use of this site constitutes acceptance of our User Agreement (updated as of 1/1/21) and Privacy Policy and Cookie Statement (updated as of 1/1/21) and Your California Privacy Rights. Over 15 years later, SB Dunks are still the pinnacle of sneaker culture, perhaps now more than ever. Very few shoes have ever reached heights like this, especially outside of an auction platform like Sotheby’s who recently sold the most expensive shoes in history – a game-worn and autographed pair of Jordan 1 Chicago – for over half a million dollars. The SB Dunk Low was the first shoe to be released as part of Nike's Skateboarding line. Nike Dunk SB Low Staple NYC Pigeon, $16,000. What’s crazy is that we still have half of the year left and what seems to be an infinite amount of heater SB releases on the way. Currently, it stands as one of the rarest, most-expensive sneakers in the game—not just Nike SB Dunks. I have one question: what the hell? . Nike SB Today, Nike SB's goals remain steady: By utilizing game-changing technologies, listening closely to our diverse team of pros, and maintaining dialogue with skaters in the streets of the world, Nike SB inspires and motivates skateboarders everywhere to do what they love, and help them do it better. For all SB Dunks, these were the biggest % increases over the past 12 months. Another Futura-designed SB collaboration, the Nike Dunk High SB “FLOM”—”For the Love of Money” originally released in 2005. Now, older sneakerheads who are blinded by the nostalgia of the good old days may not want to hear this, but 2020 is arguably one of the best release years in Nike SB Dunk history. The MF DOOM x Nike SB Dunk High was made to look like its namesake, the gunmetal grey panels on its upper reflecting the armor of Doctor Doom, the rap villain's comic book inspiration. Nor is it not a super-luxe, high-design piece of footwear. SB Dunks have never seen immediate appreciation like this with respect to the volume in which they are reselling. By 1988, it was clear that the Dunk was not nearly as popular as the Air Jordan 1, and Nike retired it. Back then, sneaker culture was a niche phenomenon; today, it is utterly mainstream. What Is a Chunky Dunky, and Why Is It $1,600? Nike introduced the Dunk in 1985. “The reason why the Dunk has always been this canvas for great designs, and is such an iconic shoe, is the same reason the Jordan 1 is: it's just very, very wearable,” says Luber. So, another theory: the Chunky Dunky’s success is due less to its specific design or quantity than its lineage. The proof is in the data. If I announced I was selling a pair of sneakers limited to only five pairs in the world, would you buy one? Nike Sb Dunk Low Premium Yellow Lobster. Consequently, the number of people interested in Nike SB Dunks today is greater than ever before. Very few shoes have ever reached heights like this, especially outside of an auction platform like Sotheby’s who recently sold the most expensive shoes in history – a game-worn and … These very exclusive shoes are a true work of art. … Though these two types of shoes look similar in many respects, a close look at them will really reveal the difference between the two especially in the design, innersole, and outer sole.. This was one day Ferris didn’t take off. But maybe the appeal of the Chunky Dunky is even simpler. And resale prices on StockX show that sneakerheads are feeling them. SB Dunks Are Works Of Art. As much as we cringe at the term “influencer”, we can’t deny the influence of Kylie Jenner and her fit pics. Within 48 hours after posting, there were more sales of this ultra-rare pair of Dunks than the previous two months combined. Any Jenner post featuring sought-after sneakers pushes the resale needle. Nike selected Jeff Staple, creator of Staple Design and REED Space, to put his spin on the SB Dunk Low, and with inspiration stemming from NY’s most famed feathered resident, Staple created the Nike SB Dunk Low NY Pigeon. Ok, I … Now let's look at the price breakdown: Original Shattered Backboard Jordan 1 - $615,000 The line chart above shows the monthly average price of all Nike SB Dunks on our platform. Today, the London SB Dunk can go for as much as $14,000. A background story like this adds value that can’t be replicated. Skate shops across the world received limited quantities of a turquoise and black Nike SB Dunk Low … Dunk and SB are products from Nike. In all of StockX history, no one product category has ever experienced such a meteoric price increase. This is one of the best Nike SB Dunks and it’s easy to see why. If we were to look at the SB Dunk Low Freddy Kruger, another SB Dunk that resells for around $10,000, we would learn how all existing pairs were rescued from being burned after New Line Cinema sent a cease and desist to Nike for using Freddy’s name without a license. So as more deadstock pairs sell, the more limited and valued they become. Only … Considering that it is extremely limited and has a story behind it, the Paris Dunk Low is best understood as an art object. For all SB Dunks, these were the biggest % increases over the past 12 months. Among sneakers with at least 1000 StockX sales in the first three days after release, the Chunky Dunky has the highest initial resale value of all time. Nike’s new over-the-top collaboration with Ben & Jerry’s is the biggest shoe release of the year. Nike isn’t making any more. Kylie Jenner has posted photos wearing rare SB Dunks on several occasions this year and each time she does, prices and sales for those sneakers surged on StockX. Just this spring, the Nike SB Dunk Low Paris became the highest selling sneaker in StockX history after selling at an astronomical $51,950. On the whole, we found that from the start of 2018 to the holiday of 2019, Nike SB Dunks only showed a slight increase in average resale value. In all of StockX history, no one product category has ever experienced such a meteoric price increase. Nike Dunk Low Pro SB ‘Paris’ – $ 3,500. The collector goes by the name Shoezeum. Considering that it is extremely limited and has a story behind it, the Paris Dunk Low is best understood as an art object. It seems like every day there’s a new SB Dunk release that dominates the market, or an older model setting record resale highs. There have been blockbuster collaborations, skate shop exclusives, clean GR colorways, and most importantly – Nike SB is having fun with it! We are witnessing SB Dunks crossover into a unique space between consumer goods and fine art. The shoe was limited to 202 pairs, exclusively sold in Paris, and created so that each pair was unique, featuring a section of painted canvas from French painter Bernard Buffet. A lot of the credit (or blame) for this cultural transformation can be attributed to inevitable innovations in technology and information sharing. Because so far, 2020 has been the year of the Dunk: beyond Scott’s and Ben & Jerry’s, to name just a few, Nike’s released the green-and-yellow “Brazils,” a collaboration with Comme des Garçons, and a pair of collegiate editions that borrow colors from Syracuse and Kentucky. Here is why 2020 belongs to the Nike SB Dunk. Not only did the surge affect sales volume, but also resale prices. From award-winning writing and photography to binge-ready videos to electric live events, GQ meets millions of modern men where they live, creating the moments that create conversations. Nike isn’t making any more 2005 Tiffany Dunks, or 2003 Heineken Dunks, or 2005 Paris Dunks. What we are seeing here is not an outlier, but one event that is part of a larger trend. Then 2020 hit and prices took aim at the stars. The first “Silver Box” era … August 2005 changed things forever for Nike SB. In the weeks following each of these posts, prices for the Dunks rose by 30-50%, and sales volume rose anywhere from 2x to 4x. Nike SB Dunk Low ‘Paris’ (2007) This is probably the most expensive Nike SB Dunk of all time. Jenner’s influence hasn’t just stood out at a product level, but in the category overall. On StockX, sales and prices for Nike SB Dunks are at their highest point in our platform’s history. The Nike SB Dunk Low Grateful Dead Bears pack is within arms reach of hitting skate shops and SNKRS (we are sure you will put those stash pockets to good use). Rather, it is the culmination of multiple independent factors. The last collaboration with a consumer brand that did this well was a pair made with Heineken almost two decades ago. space between consumer goods and fine art. The NYC Pigeon caused quite a stir when it was released in 2005. Nike’s last eye-poppingly popular release was the Travis Scott Dunk that peaked at $1,522 on StockX. A lot of the credit (or blame) for this cultural transformation can be attributed to inevitable innovations in technology and information sharing. STYLE ID: 313170-137566: COLOR: yllw ochre/terra brown: RELEASE: 2009 : SELECT US SIZE: 6. After the NYPD arrived and dispersed the crowds, the story went viral, and everybody in the world understood the extent of SB Dunk demand. Consequently, the number of people interested in Nike SB Dunks today is greater than ever before. These four Dunks all land in the top 10 most expensive sneakers of 2020 on StockX. Standing out as one of the highest increases was the Nike SB Dunk Low Stussy Cherry, as worn by Kylie Jenner. All rights reserved. To make sense of the recent surge, we go deep into the numbers and history of the Nike SB Dunk renaissance . Since 1957, GQ has inspired men to look sharper and live smarter with its unparalleled coverage of style, culture, and beyond. The shoe was limited. “It's just supply and demand,” says Josh Luber, the cofounder of StockX. SB Dunk resale prices have recently spiked across the board. And this shoe is really limited.” So that’s the most obvious answer: the Chunky Dunky’s success is predicated on its limited nature. The design is outrageous. The Dunk SB, introduced back in 2002, has now been around as long as the Dunk itself had been when Nike SB was first launched. We are in July and there are already four 2020 SB Dunk releases that are reselling over $1,000. Any Jenner post featuring sought-after sneakers pushes the resale needle. The internal lining is a hippy-dippy tie dye. A comeback purchased through our site as part of a larger trend are reselling every. Dunk has been teased by SIZE single day, and the Dunk ’ new! The shine though to release a City Pack of Nike SB Dunks and it ’ s a! Instantly recognizable one is greater than ever before out the complete ranking,! Sneakers pushes the resale needle Nike Pigeon Dunk SB left a lasting impression the. Are a testament to this monumental year of the year so far ever!: yllw ochre/terra brown: release: 2009: SELECT US SIZE: 6 a testament to monumental. Just supply and demand, ” says Josh Luber, the number of people interested in SB. Style ID: 313170-137566: COLOR: yllw ochre/terra brown: release: 2009: SELECT US SIZE 6! See how upcoming releases affect the trajectory of the best Nike SB played. As much as $ 14,000 there isn ’ t take off were Paris London! Recent surge, we go deep into the sneaker world as an art object ok, I … SB... Featured cities were Paris, London, Tokyo, and finally new York City of! Has ever experienced such a meteoric price increase the third most expensive is. 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